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Natural Listings Dominating More Space For Brands
Once again Google have been testing the arrangement of the search space, this time it's the natural listings that have been reorganised. Google seem to have given favour back to the big brands by allowing their pages to dominate a section at the top of the natural listings. The question here is whether these brands are actually being given a greater share of the SERPs space or whether Google is simply tidying up the first page, which would have presumably already been littered with the official brands listings (just in a less organised fashion.) How will this effect you & resellers ...
Counterfeiters Lowering CPC’s
Big brands are facing increasing competition from counterfeit products appearing in the PPC listings. Despite efforts to stop the sellers of counterfeit goods advertising in AdWords, fake goods are still able to make their way into the listings. Try typing 'ghd' or 'ugg boots' into Google. You will see many PPC ads (usually using slightly dubious domains), undercutting the selling price of the rest of the market. '75% Sale!!!' . . . Really??? If it's too good to be true, it's probably counterfeit. How do these ads influence consumer behaviour? Are consumers clicking on yours ad more due to confusion in ...
Google Remove Property Search
Due to low user usage, Google have discontinued their properties search feature on maps. It is thought this feature was removed sometime last week, following Google official announcement on the 26th January 2011. http://google-latlong.blogspot.com/2011/01/retiring-real-estate-on-google-maps.html
Real Time Twitter Ads
Google is testing a new ad format on its Ad Sense network. The new display adverts will feature the last 20 Tweets posted on your Twitter Page. So if you or your customers are positively tweeting about your Brand or a new offer, you can now share this in real time with other potential customers. Providing you have got a grip with your Social Media Management this could be a real value adding feature. However this also calls for extra vigilance, these adverts place your Brands reputation right in your customers hands. This is were your Brands reputation has always been ...
Google Tests New Ad Formats
Google have introduced a new ad format effecting advertisers in top positions. If your ad is displayed in position 1-3 and the description line 1 ends in punctuation your ad will be automatically opted in to this new format. Advertisers have mixed opinions, however the general consensus is that the new ads are slightly ugly; sorry Google. However these ads may increase CTR as they appear more like he natural listings which is good for all advertising professionals.