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Handy Tips for Retailers during Christmas

It’s Christmas next week (YIKES)🎄 and it’s the busiest time for Retailers. With the immersion of amazing Fashion retail apps like (ASOS, ZARA etc) and also the reliance on doing everything quick & fast, people are starting to hit the web instead of hitting the…

Nike’s ‘Snow Day’

Halloween always signifies to me the beginning of winter. In London this time of year not only feels like winter, but it looks like winter. It’s unfortunately the beginning of never-ending grey mornings and grey evenings, but have no fear the ad below should definitely…

Ad Hijack

I’m sure all of us have seen ads plastered in the tube on our morning commutes that have been ‘edited’ by the public. And what I mean by edited is someone has either written or doodled over an Ad, or the ones that are so…

The Future of Adwords?

This article is written for all the marketers who slave over Adwords day in and day out. We feel you and we understand the pain this article might bring to you. Kidding, change can be good! Just takes an adjustment. According to a few articles…

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The Importance of the Callout

What are callouts? Callout extensions allow for extra text to be included underneath a paid ad. These are usually enticing pieces of text such as Free Shipping, Free Returns, or any unique selling points the brand has to offer.   As you can see below…

Don’t Waste a Penny on Click Fraud

What is Click Fraud? In the Marketing world Click-Fraud is when a person or computer bot essentially imitates the behaviour and characteristics of an actual user browsing the web, but in reality it isn’t a natural or organic searcher. This ‘person’ will click on a…