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Google Tests New Ad Formats

April 4, 2011 PPC 0 Comment

Google have introduced a new ad format effecting advertisers in top positions.
If your ad is displayed in position 1-3 and the description line 1 ends in punctuation your ad will be automatically opted in to this new format.

Advertisers have mixed opinions, however the general consensus is that the new ads are slightly ugly; sorry Google. However these ads may increase CTR as they appear more like he natural listings which is good for all advertising professionals.

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