Real Time Twitter Ads

Google is testing a new ad format on its Ad Sense network. The new display adverts will feature the last 20 Tweets posted on your Twitter Page. So if you or your customers are positively tweeting about your Brand or a new offer, you can now share this in real time with other potential customers.

Providing you have got a grip with your Social Media Management this could be a real value adding feature. However this also calls for extra vigilance, these adverts place your Brands reputation right in your customers hands. This is were your Brands reputation has always been of course; however this broadcasts it more efficiently than ever before. Upset your customer and the damage could be catastrophic. Jam Search thinks this could signal the start of a convergence between the Social Media & Display worlds.